Remote work has created a new audience in cities: people who spend long hours in front of a screen, often far from family or newly arrived, looking for real experiences, analog breaks, and chances to meet people. Remote workers and digital nomads are a growing segment and a particularly good match for workshops: they're after exactly what you offer — a hands-on, slow, social activity, far from the digital world.
It's an interesting audience for another reason too: they often have spending power and little social network in the city they're in — two factors that make them inclined to spend on experiences that combine leisure and connection. Unlike the passing tourist, a remote worker lives in the area for medium-to-long stretches, so they can become a returning client who talks about you to their circle. Reaching them means building a loyal urban base, not just one-off bookings.
What remote workers are looking for
- A break from the screen: a hands-on activity is the perfect antidote to days spent at the computer.
- Real connections: a workshop is a way to meet people in a relaxed setting, without the pressure of a networking event.
- Putting down roots: someone who has just arrived in a city wants to experience it, understand it, feel part of something.
- Flexibility: they can often join at unusual times too (a weekday afternoon, a long lunch break).
Tailor your offer to this audience
To reach them, think about formats that slot into their days: evening experiences after work, midweek sessions, maybe short ones. Speak to the wellbeing and the social side — 'switch off from the screen', 'meet people while making something by hand' — because that's what they're after. Think about language too: many digital nomads are foreigners, and being able to offer the experience in English as well greatly widens your reach.
Think about the right timing
The detail that really makes the difference with this audience is the timing. People who work remotely have a flexibility the traditional worker doesn't, but also different needs: an evening workshop after working hours, a midweek session, a 'creative break' on a weekday afternoon can work far better than the classic weekend slot. Experiment with alternative times and watch the response: often it's precisely by offering the experience when others don't that you reach this segment.
Build a recurring community
This audience has an advantage: if they find an experience they enjoy and that helps them meet people, they tend to come back and bring others along. A recurring slot — a fixed workshop one evening a week or month — can become a little ritual for the remote-worker community in your area. That's how an occasional channel turns into a stable base of bookings and a group of regulars.
Domande frequenti
- Why are remote workers and digital nomads a good audience for workshops?
- Because they're after exactly what you offer: breaks from the screen, hands-on activities, real connections, and ways to experience the city. They're an urban, curious, growing audience, often happy to return if the experience is great.
- How do I reach them?
- Coworking spaces are the most direct channel, because they already gather this audience. Flexible-timing formats (evenings, midweek) help too, as does the option to offer the experience in English for foreign nomads.
- Is it worth creating a recurring slot?
- Yes: this audience loves rituals and community. A fixed weekly or monthly workshop can become a point of reference, turning occasional participants into regulars who come back and bring friends.
- Do I need to offer workshops in English for this audience?
- It helps a lot, especially for foreign digital nomads, who are a big slice of the segment. You don't need perfect English: a clear description and the essential instructions are enough, and in hands-on workshops gestures speak louder than words. Being able to welcome people who don't speak Italian greatly widens your reach in many cities.
Create your profile for free, in English too: a showcase that makes you visible to people who live in the city and are after real experiences.
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